I don’t want to get into the overall weaknesses of Dros’ website, but i’d like to focus on one particular area where i think they could put a little more effort.

When trying to locate a store on their site, three words come to mind “Mystery Meat Navigation”. A term I learned when i first got into usability (one of my first interests) at quirk in 2002.

from the originator’s site (great site btw - rss feed):

Mystery meat navigation (also abbreviated MMN) is a term coined and popularized by author, web designer, and usability analyst Vincent Flanders to describe user interfaces (especially in websites) in which it is inordinately difficult for users to discern the destinations of navigational hyperlinks—or, in severe cases, even to determine where the hyperlinks are. The typical form of MMN is represented by menus composed of unrevealing icons that are replaced with explicative text only when the mouse cursor hovers over them.

I have nothing more to say…

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In fact, i do. Woolworths in the Bag could so with a serious overhaul too. Is that a rant-post I hear getting closer?