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Springleap competition and SEO’s dark side..

March 30th, 2008 · Comments

Springleap

Springleap, a locally based, recently launched site focussed on the design and selling of t-shirts, is running a competition where contestants have been challenged to get themselves to the top of the search engine result pages (SERPs) on a search for “Springleap“.

Not a bad idea from a springleap side of things. I do have an issue though with the “black hat” techniques being used by various participants. And no, not because i think they’re cheating. I think that the prize money has brought out the worst in SEO “trickery”. These guys are just creating more mess, putting up fake blogs that are exactly the types of sites that we all hate. In my opinion spam blogs (splogs) are almost as bad as email spam. So if you hate spam and you’re creating a spam blog, are you not being a little bit of a hypocrite?

I must say that I take a lot of pleasure in flagging springleap splogs as spam.

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Tags: General · Marketing · Web

  • I agree. I blocked about this on my blog about a week ago pointing out URLs such as: springleap.wordpress.com and springleap.synthasite.com and the links.
  • Splogs are hardley black hat ..
  • hmm, i'd say they are. Definition of "black hat seo" = http://www.google.co.za/search?num=20&hl=en&saf... and "splog" = http://www.google.co.za/search?num=20&hl=en&saf...
  • cheeky link to your splog via your "name" too i see!
  • Mhmmm, the dark side?

    I rate Charl could be "Darth Vader" as he was around first (first to post) and has used his CN blog network, or EMPIRE to gain control over the Sprinleaps galaxy.

    Rafiq could be young "Luke Skywalker", internally battling the light side (Good SEO technique) and the dark side (springleap.synthasite.com) of the force.

    Eric can be "obi one kenobi".

    I would be an ewok (Mhmm, think I got the short end of the light saber)...

    I think the contest is great, good luck to those at the top of the list!
  • SEO green comment here. But surely, once you get picked up in the "splog patter" - it'll kill your google rankings?

    So, theoretically, this is a BIG risk from Edelstein and co?
  • yeah, i was wondering the same sort of thing - has the "springleap"
    Petri dish been infected with dirty germs?
  • I'd agree, why encourage a rash of crappy content around your brand and main keyword?
  • I agree with what you have to say.....
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