The lovely Simone Puterman from BizCommunity couldn’t make it today so I managed to get the call up and be the “honourary-substitute-guest-blogger”.

I’ve been supplied with a wifi access voucher, and will be putting down my thoughts on the biz-community blog.

I’ve never really live-blogged anything. I twittered a few events at last week’s Interactive marketing summit though.

Twitter, if you haven’t heard of it already, is what i’d describe as some sort of social-micro-blogging platform where you only get 140 characters to say whatever you want. Think of it as your facebook status message on steroids, where you can follow whoever you want, and track any mention of any keywords. It has turned into a bit of an public chat room, but i think that’s just the natural evolution of these sorts of platforms (especially when it comes to having a voice, and building personal brands).

The tracking aspect is something that I find one of the more important, but lesser known aspects of Twitter. As it’s public facing publishing, it’s pretty important to ensure that you’re tracking mentions of keywords such as your brand name so that you’re able to respond to the “tweeter” (?) as soon as possible. Justin Hartman set up an experiment using Hashtags to track this conference, take a look here.

As Twitter grows (it’s expanded rapidly lately) more an more uses will become apparent, just take a look at Fred Wilson’s post about the “Audience Prompter” to see what I mean.

Right Vincent Maher is up, I’m going to put my BizComm hat on.

Feel free to see what i’m thinking here.