They’re phrases that have taken to the geek web/marketing/advertising industry like a “smash hit” that gets played every 5 minutes on the radio (disclaimer: I live on my ipod. I don’t listen to ‘music’ radio anymore, so I could be wrong, but i suspect it’s worse than ever).

In no particular order:
- Web 2.0
- Blogosphere
- “after the jump”

They. Are. Tired.

They’re over used, in my opinion, in an attempt to add credibility to a discussion, blog post, or presentation.

» Web 2.0:

Advertising executive to client: “We’re running a great campaign, it uses web 2 point zero”.

» Blogosphere:

A definition taken from Urban Dictionary -

A buzzword created to represent the overall bloging bloggity blog blog community. Often used by those who want to convince themselves that they are some sort of “internet professional”, but instead come off as sounding completely ridiculous.

“I cant believe there are people who still use the word blogosphere in sentences that are intended to sound intelligent.”

I don’t know what it is about this word, except that IT ISN’T A WORD! Just saying it makes me cringe. We need a better one. Any suggestions?

» “After the jump” (my current worst):

More and more bloggers are using this incorrectly and it has to stop. Now!

Definition courtesy of Urban Dictionary (mostly edited for the sake of the children) …

3. after the jump

Irritating, dated, web 2.0-esque phrase, occasionally found on wired or engadget (me: and many many other blogs).

Anyone using this supposes that their audience isn’t familiar with the concept of a hyperlink, or attempts to make the act of clicking on one some kind of novel or interesting internet superhighway ‘experience’.

[big block of shit here]

More photos after the jump! Click on through! More pics after the break!

[links here]

Why use “after the jump” when you have nothing to jump over? can’t you just say “click here”?

Frankly I’d prefer it used like this:
“More pictures after I jump off the building”