If the big guns at Google haven’t exited post purchase evaluation drive and into cognitive dissonance street, the turn-off may just be up ahead.

From Cricinfo.com: ICC targets YouTube World Cup clips:

The ICC has ordered YouTube, the online video-sharing website, to remove World Cup clips claiming copyright infringement. The ICC and the rights holder to the event, the Global Cricket Corporation, took the action after hundreds of World Cup clips appeared on the site.

With both Google and Viacom sharpening their battle axes, preparing for battle, the search/video giant must surely be wondering who’s next.

With YouTube spending so much time on these “non-productive” activities, its video sharing competitors will have plenty of chance to play catch up.

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Viacom lawsuit could imperil Internet models.