Just got this spammy jargonated goodness from KAE.

(…)

KAE believes that identifying where your organisation sits in the corporate growth cycle - and whether a period of future growth or consolidation is on the cards - offers a useful means of prioritising your core marketing insight activity and spend.

In our latest thinking, we have mapped where we believe specific insight tools are best applied to support the needs of your business at different stages of growth.

Ensuring that your marketing insight activity is in line with your company’s fundamental strategic objectives will serve to maximise the return on your investment and the value brought to your business as a whole.

That final sentence is a ripper. I think that this is the sort of jargon that gets people really confused. For me, its written in a way that really tries to be too clever. Do all sales emails have to have “..maximise your return on investment..” and something about my strategic objectives? How do they know what my strategic objectives are?

eish.