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Entries Tagged as 'Web'

Dylan goes viral

September 19th, 2007 · Comments

It was only a matter of time before Bob Dylan’s “Subterranean Homesick Blues” video was turned into something viral, quite a long time in this case - the original was shot in 1965.
I like how you can respond to a video by creating your own video.
Viral works when you’re able to see your simple [...]

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Tags: Marketing · Web

The Times - Blogumnists - feedback.

September 18th, 2007 · Comments

I’ve been subscribed to the Time’s Blogumnist RSS feed for a few weeks, and unfortunately I’ve decided move it out of my “Feeds to read” folder and into the more obscure “News” folder which is gathering dust faster than the inside of a Hoover bag.
And my reasons are:
1 - Abbreviated feeds.
I have never understood the [...]

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Tags: General · Marketing · Web

BREAKING NEWS: Ananzi updates. The world sighs.

September 6th, 2007 · Comments

It’s not often that websites that are around today can claim that they’re from the 20th century, Ananzi is one of those.
They’ve put out a press release talking about redesign of their site.
I have a number of rather scattered thoughts about all this, so I’ll try condense them into 2 points - Ananzi’s announcement, and [...]

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Tags: Marketing · Web

time on site versus connection speed

September 4th, 2007 · Comments

With the news that the pageview as a relevant web metric may become another statistic (sorry) and be replaced by time on site, I was randomly inspired to look at the bmw.co.za webstats from a slightly different angle - time on site versus connection speed.
The interesting thing (for me, that is), is that the average [...]

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Tags: BMW Related · Web

The importance of online in the marketing mix

August 28th, 2007 · Comments

Here’s a Google Analytics graph of searches for the keyword “bmw m3” that land on the M3 product overview page.
It’s pretty clear to see that since the start of the print and television campaign, search volumes for the car have increased considerably.
This is where online comes into its own. The opportunity now exists to take [...]

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Tags: BMW Related · Marketing · Web

Deezer - music on demand

August 24th, 2007 · Comments

Logo with shiny reflection .. check.
Rate, share and embed music .. check.
Create customised playlists .. check.
Free .. check.
Deezer = Web 2 point whatever compliant..
With Pandora shutting out non-US users, and CBS’s acquisition of my favourite favourite last.fm (on May 30th) the personalised-music-on-demand landscape is probably ready for something like this.
Who knows what the future holds [...]

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Tags: Media · Music · Social media · Web

M3 - Live(ish)

August 17th, 2007 · Comments


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Tags: BMW Related · Marketing · Web

Usability shockers: Dros store locator

August 14th, 2007 · Comments

I don’t want to get into the overall weaknesses of Dros’ website, but i’d like to focus on one particular area where i think they could put a little more effort.
When trying to locate a store on their site, three words come to mind “Mystery Meat Navigation”. A term I learned when i first got [...]

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Tags: Marketing · Web

Is it me?

August 8th, 2007 · Comments

Am I the only one who gets some kind of deep down guilt whenever I decline joining some Facebook group invitations? Or even clicking the dreaded “Not Attending” button on a event invite? When you decline the invite, does the originator get alerted to this? My current strategy is to ignore until the event is [...]

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Tags: General · Social media · Web

my 27 dinner effort

August 7th, 2007 · Comments

I haven’t actually watched it myself, apparently i stared a bit too much to the slides and not the audience. In an attempt to not rely on the slides, I tried to keep it in the one-word/idea-per-page ala Dick Hardt style (although his OSCON preso was pretty much infinitely better than mine).

Thanks to Mr Paul [...]

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Tags: BMW Related · Marketing · Presentations · Web

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