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Entries Tagged as 'Web'

An idea for Muti

May 23rd, 2008 ·

A quick idea I thought I’d jot down for Muti, probably South Africa’s most popular social link sharing and voting site.
I imagine that one of the larger problems facing these voting type sites is that once the user has clicked on a link, he’s left Muti and needs to come back to cast his vote. […]

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Tags: Social media · Web

Top 5 learnings for emarketers - New Media Marketing Conference 08

April 10th, 2008 ·

[In return for a spare ticket to the New Media Marketing conference 2 weeks ago, I was asked to write a post for the Biz-Community blog. I’ve republished it below..]

The 2nd Annual New Media Marketing conference, which was held in Johannesburg 25 - 28 March 2008, was a showcase of a few of the top […]

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Tags: Conference coverage · Marketing · Social media · Web

Springleap competition and SEO’s dark side..

March 30th, 2008 ·

Springleap, a locally based, recently launched site focussed on the design and selling of t-shirts, is running a competition where contestants have been challenged to get themselves to the top of the search engine result pages (SERPs) on a search for “Springleap“.
Not a bad idea from a springleap side of things. I do have an […]

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Tags: General · Marketing · Web

@New Media Marketing Conference (#newmedia08)

March 27th, 2008 ·

The lovely Simone Puterman from BizCommunity couldn’t make it today so I managed to get the call up and be the “honourary-substitute-guest-blogger”.
I’ve been supplied with a wifi access voucher, and will be putting down my thoughts on the biz-community blog.
I’ve never really live-blogged anything. I twittered a few events at last week’s Interactive marketing summit […]

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Tags: Conference coverage · Media · Social media · Web

Ananzi (the largest search engine??) now optimising for Google…

March 5th, 2008 ·

I’d like to get some thoughts from the search optimisation community about this latest attempt from Ananzi to drum up some business…
My initial questions:
1 - What the hell is Ananzi doing?
2 - Are Ananzi REALLY the largest search engine in Africa?
3 - Not really a question, but I’d like to say that I consider this […]

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Tags: Marketing · Web

The dangers of creating Facebook pages

March 4th, 2008 ·

Hello,
You created a Page that has violated our Terms of Use, and this Page has been removed. Facebook Pages are special profiles used solely for commercial, political, or charitable purposes. Among other things, Pages that are hateful, threatening, or obscene are not allowed. We also take down Pages that attack an individual or group, […]

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Tags: BMW Related · Marketing · Social media · Web

What are your top 5 RSS feeds?

March 3rd, 2008 ·

After losing my feed reader’s subscription file (yes i should have had it sync’d online), I thought it would be interesting to ask you to name and share your top 5 feeds. It can be anything from marketing to entertainment, to a picture a day.
Put your suggestions in the comments, feel free to discuss.
fire away!

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Tags: Web

A message to creatives…

February 22nd, 2008 ·

After being sent some work for approval, here’s part of the response i sent back to my agency. I thought they were words worth repeating…
- i’d like some text to accompany the 3 thumbnails below each section. I’ve been a long time anti-mystery meat navigation preacher, and for there to be no descriptions on navigation […]

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Tags: Web

BMW SA “Kinetic Sculptures” ad makes TED blog

February 9th, 2008 ·

The TED blog posted our advert this past week. I’m hoping that this will tip it over the 1 million views mark.
I believe that this advert and it’s move to youtube played a huge role in the amount of publicity for Theo Jansen, who was one of the stars at TED 2007.

The image below tracks […]

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Tags: BMW Related · Marketing · Media · Social media · Web

The SAA advert

February 8th, 2008 ·

I’ve been hearing all about this hilarious new SAA advert on TV. I can’t find it anywhere on the web.
A lost opportunity for the power of viral i think. Probably some typical narrow-minded traditional ad agency thinking going on here.
(i also looked for 1time and kulula in case it wasn’t SAA)
Update:
Mike sent the link to […]

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Tags: Marketing · Web