I don’t want to get into the overall weaknesses of Dros’ website, but i’d like to focus on one particular area where i think they could put a little more effort.
When trying to locate a store on their site, three words come to mind “Mystery Meat Navigation”. A term I learned when i first got [...]

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I haven’t actually watched it myself, apparently i stared a bit too much to the slides and not the audience. In an attempt to not rely on the slides, I tried to keep it in the one-word/idea-per-page ala Dick Hardt style (although his OSCON preso was pretty much infinitely better than mine).

Thanks to Mr Paul [...]

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Things you can do while standing in a queue at the traffic department:
1. Think about how slow this queue is
2. Curse

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After a few months of trial and error, we’ve gone live with the BMW Press Room. Built on a pretty average out the box blogging platform - technical requirements from server teams and IT departments we’ve managed to hack it apart and rebuild it to include a decent tag cloud, and social sharing links [...]

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Man, I can’t stand jargon!
Just got a proposal that contained the following paragraph in the covering email:
Focused marketing: This direct access yields focused marketing strategies that tie in synergistically with mainstream advertising campaigns and that enable measurable return on investment.
I’m not sure if “synergistically” is even a word, but if you can’t explain your [...]

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After much planning, production, and late nights (for the agency), the BMW 1 Series campaign has finally started.
To view the car and take part in the entire campaign, head on over to the campaign site and register.
If you head on to Primi Piatti to check out the cars, and have a cuppa of joe, [...]

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A few things I’ve noticed about BMW’s focus on innovation from the past 9 to 12 months:
The campaigns that were run last year have only really reached a decent level of maturity with regards to search engine performance. The SEO efforts BMW South Africa have made are starting to pay off. BMW.co.za is the only [...]

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felt like i had a really solid weekend..
friday - had a excellent night out at 88 in Norwood. Saw 2 really great bands: Desmond and the Tutus and Greenisforturbo.
both bands did well. greenisforturbo really impressed. although pretty rough, their “messiness” was part of the charm for me. i’d almost be nervous to hear a recorded [...]

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Japie over at the e of Marketing, is covering the Mobile and Web New Media Marketing Conference (quite a mouthful) which is happening in Sandton at the moment.
Like Seinfeld choosing not to Run, I chose not to attend. More of the same stuff (content and/or speakers) i thought.
Anyway, Japie’s commentary, which even covers what’s for [...]

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So bmw.co.za went live a few days before I went off to Italy. A word of advice, this is not really a good time either to go on holiday or launch a site.
Retrospective:
Thanks to the Wayback Machine, we can get a really good look at the bmw dot cozas of yesteryear:
» 11 April 1997 - [...]

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