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Entries Tagged as 'Marketing'

With less power comes more responsibility

January 22nd, 2008 · Comments

With power cuts happening left right and centre, here’s something to think about - your users are probably accessing your site via their mobile phones.
Now is as good a time as ever to ensure that your m.company_name.co.za (or whatever it is) is up and running. If you’re from an agency, this must be a good [...]

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Tags: Marketing

Agencies should share more. Because sharing is caring.

December 7th, 2007 · Comments

My scattered friday afternoon thought goes like this:
One of the main responsibilities of an agency is to share ideas. Most agency websites are fairly flat affairs that either:
a - show off their trophy list,
b - show off their client list (no matter how small the piece of work was that they did for [...]

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Tags: Del.ico.us · General · Marketing · Social media

Opensocial, the invisible Facebook killer?

November 4th, 2007 · Comments

Much has been said about Google’s OpenSocial APIs, but for me the fact that it isn’t really a website or physical space is what makes it interesting.
Uno De Waal is someone who’s posted quite a bit about social networking platforms (or social networks) being a fad, whilst the activity of social networking is here to [...]

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Tags: Marketing · Social media · Web

We’re starting a shop!

October 26th, 2007 · Comments

My cousin Sarah-Jane Klemptner and I are quite close to launching a new venture (very part-time for me) which takes the form of an online shop. It’s all very exciting and stressful at the same time.
Babazeka will be bringing you some of the finest, and just plain nicest contemporary handmade African stuff, sourced by Miss [...]

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Tags: Marketing · Web

My 3 worst “geek cool” phrases.

September 20th, 2007 · Comments

They’re phrases that have taken to the geek web/marketing/advertising industry like a “smash hit” that gets played every 5 minutes on the radio (disclaimer: I live on my ipod. I don’t listen to ‘music’ radio anymore, so I could be wrong, but i suspect it’s worse than ever).
In no particular order:
- Web 2.0
- Blogosphere
- “after [...]

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Tags: Marketing · Web

Dylan goes viral

September 19th, 2007 · Comments

It was only a matter of time before Bob Dylan’s “Subterranean Homesick Blues” video was turned into something viral, quite a long time in this case - the original was shot in 1965.
I like how you can respond to a video by creating your own video.
Viral works when you’re able to see your simple [...]

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Tags: Marketing · Web

The Times - Blogumnists - feedback.

September 18th, 2007 · Comments

I’ve been subscribed to the Time’s Blogumnist RSS feed for a few weeks, and unfortunately I’ve decided move it out of my “Feeds to read” folder and into the more obscure “News” folder which is gathering dust faster than the inside of a Hoover bag.
And my reasons are:
1 - Abbreviated feeds.
I have never understood the [...]

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Tags: General · Marketing · Web

BREAKING NEWS: Ananzi updates. The world sighs.

September 6th, 2007 · Comments

It’s not often that websites that are around today can claim that they’re from the 20th century, Ananzi is one of those.
They’ve put out a press release talking about redesign of their site.
I have a number of rather scattered thoughts about all this, so I’ll try condense them into 2 points - Ananzi’s announcement, and [...]

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Tags: Marketing · Web

The importance of online in the marketing mix

August 28th, 2007 · Comments

Here’s a Google Analytics graph of searches for the keyword “bmw m3” that land on the M3 product overview page.
It’s pretty clear to see that since the start of the print and television campaign, search volumes for the car have increased considerably.
This is where online comes into its own. The opportunity now exists to take [...]

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Tags: BMW Related · Marketing · Web

M3 - Live(ish)

August 17th, 2007 · Comments


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Tags: BMW Related · Marketing · Web

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