The guys at Cerebra have launched an initiative with one of my favourite shoe labels Converse (incidentally, my reading glasses are also Covnerse).
I think that the idea around pulling the fans together is great. It’s a niche community that could fill a nice gap.
What I find interesting is that there’s not one picture of, or […]

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[In return for a spare ticket to the New Media Marketing conference 2 weeks ago, I was asked to write a post for the Biz-Community blog. I’ve republished it below..]
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The 2nd Annual New Media Marketing conference, which was held in Johannesburg 25 - 28 March 2008, was a showcase of a few of the top […]

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Springleap, a locally based, recently launched site focussed on the design and selling of t-shirts, is running a competition where contestants have been challenged to get themselves to the top of the search engine result pages (SERPs) on a search for “Springleap“.
Not a bad idea from a springleap side of things. I do have an […]

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I’d like to get some thoughts from the search optimisation community about this latest attempt from Ananzi to drum up some business…
My initial questions:
1 - What the hell is Ananzi doing?
2 - Are Ananzi REALLY the largest search engine in Africa?
3 - Not really a question, but I’d like to say that I consider this […]

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Hello,
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Just caught this advert on tv this evening:

I have a feeling “gooi it bokkie!” (it doesn’t translate directly too well but i suppose it’s pretty much the same as “shake it like a polaroid picture”) is going to experience similar popularity to Klipdrift’s “Eish“.
excuse me while i go and “gooi it”..

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The TED blog posted our advert this past week. I’m hoping that this will tip it over the 1 million views mark.
I believe that this advert and it’s move to youtube played a huge role in the amount of publicity for Theo Jansen, who was one of the stars at TED 2007.

The image below tracks […]

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I’ve been hearing all about this hilarious new SAA advert on TV. I can’t find it anywhere on the web.
A lost opportunity for the power of viral i think. Probably some typical narrow-minded traditional ad agency thinking going on here.
(i also looked for 1time and kulula in case it wasn’t SAA)
Update:
Mike sent the link to […]

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Just got this spammy jargonated goodness from KAE.

(…)
KAE believes that identifying where your organisation sits in the corporate growth cycle - and whether a period of future growth or consolidation is on the cards - offers a useful means of prioritising your core marketing insight activity and spend.
In our latest thinking, we have mapped […]

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With power cuts happening left right and centre, here’s something to think about - your users are probably accessing your site via their mobile phones.
Now is as good a time as ever to ensure that your m.company_name.co.za (or whatever it is) is up and running. If you’re from an agency, this must be a good […]

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