The guys at Cerebra have launched an initiative with one of my favourite shoe labels Converse (incidentally, my reading glasses are also Covnerse).
I think that the idea around pulling the fans together is great. It’s a niche community that could fill a nice gap.
What I find interesting is that there’s not one picture of, or […]
Entries Tagged as 'Marketing'
Converse blog - thoughts
April 29th, 2008 ·
Tags: Marketing · Media · Social media
Top 5 learnings for emarketers - New Media Marketing Conference 08
April 10th, 2008 ·
[In return for a spare ticket to the New Media Marketing conference 2 weeks ago, I was asked to write a post for the Biz-Community blog. I’ve republished it below..]
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The 2nd Annual New Media Marketing conference, which was held in Johannesburg 25 - 28 March 2008, was a showcase of a few of the top […]
Tags: Conference coverage · Marketing · Social media · Web
Springleap competition and SEO’s dark side..
March 30th, 2008 ·
Springleap, a locally based, recently launched site focussed on the design and selling of t-shirts, is running a competition where contestants have been challenged to get themselves to the top of the search engine result pages (SERPs) on a search for “Springleap“.
Not a bad idea from a springleap side of things. I do have an […]
Tags: General · Marketing · Web
Ananzi (the largest search engine??) now optimising for Google…
March 5th, 2008 ·
I’d like to get some thoughts from the search optimisation community about this latest attempt from Ananzi to drum up some business…
My initial questions:
1 - What the hell is Ananzi doing?
2 - Are Ananzi REALLY the largest search engine in Africa?
3 - Not really a question, but I’d like to say that I consider this […]
The dangers of creating Facebook pages
March 4th, 2008 ·
Hello,
You created a Page that has violated our Terms of Use, and this Page has been removed. Facebook Pages are special profiles used solely for commercial, political, or charitable purposes. Among other things, Pages that are hateful, threatening, or obscene are not allowed. We also take down Pages that attack an individual or group, […]
Tags: BMW Related · Marketing · Social media · Web
The Robertson Spices ads
March 2nd, 2008 ·
Just caught this advert on tv this evening:
I have a feeling “gooi it bokkie!” (it doesn’t translate directly too well but i suppose it’s pretty much the same as “shake it like a polaroid picture”) is going to experience similar popularity to Klipdrift’s “Eish“.
excuse me while i go and “gooi it”..
BMW SA “Kinetic Sculptures” ad makes TED blog
February 9th, 2008 ·
The TED blog posted our advert this past week. I’m hoping that this will tip it over the 1 million views mark.
I believe that this advert and it’s move to youtube played a huge role in the amount of publicity for Theo Jansen, who was one of the stars at TED 2007.
The image below tracks […]
Tags: BMW Related · Marketing · Media · Social media · Web
The SAA advert
February 8th, 2008 ·
I’ve been hearing all about this hilarious new SAA advert on TV. I can’t find it anywhere on the web.
A lost opportunity for the power of viral i think. Probably some typical narrow-minded traditional ad agency thinking going on here.
(i also looked for 1time and kulula in case it wasn’t SAA)
Update:
Mike sent the link to […]
Friday’s Jargon Buster
February 8th, 2008 ·
Just got this spammy jargonated goodness from KAE.
(…)
KAE believes that identifying where your organisation sits in the corporate growth cycle - and whether a period of future growth or consolidation is on the cards - offers a useful means of prioritising your core marketing insight activity and spend.
In our latest thinking, we have mapped […]
With less power comes more responsibility
January 22nd, 2008 ·
With power cuts happening left right and centre, here’s something to think about - your users are probably accessing your site via their mobile phones.
Now is as good a time as ever to ensure that your m.company_name.co.za (or whatever it is) is up and running. If you’re from an agency, this must be a good […]
Tags: Marketing