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Entries Tagged as 'BMW Related'

M&G hit the podosphere.

November 24th, 2006 · Comments

Podosphere? … i don’t know.

Mail & Guardian has started a weekly podcast. A virtual frolic between the pages with Tony Lankester as “the voice”.
We’ve decided to join in the fun and are aligning ourselves with it. I reckon its a very well positioned media placement.
Anyway, I thought i’d ask Matt Buckland, Publisher of Mail [...]

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Tags: BMW Related · Marketing · Media · Web

Another shot for Youtube glory..

November 20th, 2006 · Comments

After a seriously intense production process, BMW went “live” on friday with a commercial highlighting aesthetics. The question of how do we know what is aesthetically pleasing to the eye is raised. The answer - it cannot be calculated, only felt.
Anyway, I’m not here to talk about whether the ad is good or bad (although [...]

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Tags: BMW Related · Marketing · Media · Web

How not to sell to me.

November 9th, 2006 · Comments

They’ve done it again, those pushy sales people from Webmail.
After a lengthly conversation with a sales person from Webmail, I decided to accept their plea for a meeting. I’m almost 110% sure that I won’t be using their product. It’s the way they sell it to me (and the fact that I don’t think their [...]

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Tags: BMW Related · Marketing

YouTube, a case study

August 28th, 2006 · Comments

As mentioned by rob at gottaquirk, we’re running a bit of a test on YouTube.
On 15 August, I uploaded one of BMW’s most recent television commercials, featuring kinetic sculptor Theo Jansen, onto our BMWSouthAfrica channel:

We have just passed the 35000 view mark, which is pretty amazing considering the fact that we didn’t tell anyone about [...]

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Tags: BMW Related · Marketing · Web

5,4,3,2,130i

December 5th, 2005 · Comments

Here

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Tags: BMW Related · Marketing · Web

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