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Entries Tagged as 'BMW Related'

1 Series goes all CGM

July 4th, 2007 · Comments

Things you can do while standing in a queue at the traffic department:
1. Think about how slow this queue is
2. Curse

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Tags: BMW Related · Marketing · Media · Social media · Web

Introducing - BMW Press Room

June 29th, 2007 · Comments

After a few months of trial and error, we’ve gone live with the BMW Press Room. Built on a pretty average out the box blogging platform - technical requirements from server teams and IT departments we’ve managed to hack it apart and rebuild it to include a decent tag cloud, and social sharing links [...]

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Tags: BMW Related · Marketing · Social media

1 Series campaign launches

June 21st, 2007 · Comments

After much planning, production, and late nights (for the agency), the BMW 1 Series campaign has finally started.
To view the car and take part in the entire campaign, head on over to the campaign site and register.
If you head on to Primi Piatti to check out the cars, and have a cuppa of joe, [...]

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Tags: BMW Related · Events · Marketing · Web

(bmw + innovation) x google = !

May 30th, 2007 · Comments

A few things I’ve noticed about BMW’s focus on innovation from the past 9 to 12 months:
The campaigns that were run last year have only really reached a decent level of maturity with regards to search engine performance. The SEO efforts BMW South Africa have made are starting to pay off. BMW.co.za is the only [...]

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Tags: BMW Related · Marketing · Web

bmw.coza feedback

May 21st, 2007 · Comments

So bmw.co.za went live a few days before I went off to Italy. A word of advice, this is not really a good time either to go on holiday or launch a site.
Retrospective:
Thanks to the Wayback Machine, we can get a really good look at the bmw dot cozas of yesteryear:
» 11 April 1997 - [...]

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Tags: BMW Related · Marketing · Web

Amatomu. Ama-very nice.

March 23rd, 2007 · Comments

Team Mail and Guardian have gone public, somewhat earlier than i think they were hoping, with Amatomu. Aimed at being some sort of round up of the SA blogosphere, I think its a really exciting development.
I like the idea of being able to track mentions of keywords / phrases such as “BMW” within a South [...]

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Tags: BMW Related · Media · Web

Adobe Apollo - WCBMWD

March 20th, 2007 · Comments

(That’s What Could BMW Do?)

Adobe’s new Apollo platform has been made available for developers to start building stuff [press release].
.. Apollo is the code name for a cross-operating system application runtime that allows web developers to leverage their existing skills in HTML, JavaScript and Ajax, as well as Adobe® Flash® and Adobe Flex™ software to [...]

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Tags: BMW Related · Web

Google Webmaster Tools = useful

March 13th, 2007 · Comments

It’s not a huge secret that we’re going to be relaunching our new, VASTLY improved, BMW South Africa website in the very near future.
One of the most improved areas is that of the implementation of basic search optimisation principles. The current site is pretty much an SEO disaster (although it ranks fairly well for various [...]

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Tags: BMW Related · General · Marketing · Web

BMW.mobi part deux.

February 8th, 2007 · Comments

Some good response to my post on the new bmw.mobi site. Quite a few questions around what the value of having site designed for mobile might be.
To be honest I was quite surprised at the “what’s the point?” type comments especially with the ever increasing “smartness” of the mobile handsets entering our market. This coupled [...]

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Tags: BMW Related · Marketing · Web

BMW.mobi is live

December 21st, 2006 · Comments

Before going “public” with the news that our mobile website is now live, i thought i’d publish the news here first. I’m doing this in the hope that I’ll get some feedback from the more “web-savvy” user.
So if you have a web enabled mobile phone, point your browser to bmw.mobi, choose “South Africa” and [...]

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Tags: BMW Related · Web

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