After nearly 6 years of absorbing the hustle, bustle, and electric vibe that is Joburg, it’s now official, I’m heading back to my home town - Cape Town.
At the end of July I am going to be leaving BMW South Africa, one of the best places that a digital marketer can wish to work at, [...]

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The TED blog posted our advert this past week. I’m hoping that this will tip it over the 1 million views mark.
I believe that this advert and it’s move to youtube played a huge role in the amount of publicity for Theo Jansen, who was one of the stars at TED 2007.

The image below tracks [...]

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First off, Merry New Year and all that.
We’re up to 665 members and counting on the Facebook fan page. Here’s some info, useless as well as useful, and a few learnings too..
Some stats
In the last 10 days we’re getting an average of 125 pageviews / day
Sex breakdown: Predominantly male at 84% (no surprise there)
Age breakdown: [...]

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The guys next door have up to some homepage pimping, gold and green style.

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See the site at BMW-web.tv.

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With the news that the pageview as a relevant web metric may become another statistic (sorry) and be replaced by time on site, I was randomly inspired to look at the bmw.co.za webstats from a slightly different angle - time on site versus connection speed.
The interesting thing (for me, that is), is that the average [...]

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Here’s a Google Analytics graph of searches for the keyword “bmw m3” that land on the M3 product overview page.
It’s pretty clear to see that since the start of the print and television campaign, search volumes for the car have increased considerably.
This is where online comes into its own. The opportunity now exists to take [...]

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I haven’t actually watched it myself, apparently i stared a bit too much to the slides and not the audience. In an attempt to not rely on the slides, I tried to keep it in the one-word/idea-per-page ala Dick Hardt style (although his OSCON preso was pretty much infinitely better than mine).

Thanks to Mr Paul [...]

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