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BMW SA “Kinetic Sculptures” ad makes TED blog

February 9th, 2008 · Comments

The TED blog posted our advert this past week. I’m hoping that this will tip it over the 1 million views mark.

I believe that this advert and it’s move to youtube played a huge role in the amount of publicity for Theo Jansen, who was one of the stars at TED 2007.

The image below tracks the number of mentions of “Theo Jansen” on blogs:
Theo Jansen in the blogosphere

Our video hit the rich vein of viewers in late July which corresponds nicely with the above graph.

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Tags: BMW Related · Marketing · Media · Social media · Web

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