(That’s What Could BMW Do?)

Adobe’s new Apollo platform has been made available for developers to start building stuff [press release].

.. Apollo is the code name for a cross-operating system application runtime that allows web developers to leverage their existing skills in HTML, JavaScript and Ajax, as well as Adobe® Flash® and Adobe Flex™ software to build and deploy rich Internet applications (RIAs) on the desktop. Apollo combines the reach of Internet technologies with the richness of desktop applications, working seamlessly across operating systems and outside the browser to deliver a more consistent and engaging user experience..

TechCrunch had a post about the best Apollo demos and from what I’ve seen, it’s a really exciting bridge that’s been built between web and desktop.

My question is: What could BMW do with a platform like this? Maybe we could build it if the suggestion is good enough!