It’s been a few weeks since the Gallery of One(s) campaign has gone live and there’s been quite a few “interesting” learnings!
1. photo’s are easier to submit than videos - approx 160 photos to 12 videos
2. there’s a lot more people watching the competition, than taking part - submissions are a minute fraction of total unique visitors therefore you got to make sure you get your volumes (or tweak the offer).
3. some people just love any opportunity to get out the handbags (check this comment thread)
4. some people have some serious amount of imagination:
i’ll try put down some more thoughts on the campaign once it’s done and the dust has settled..
in the meantime, don’t forget to suit up for the M3 campaign. It’s looking like some pretty serious stuff!!
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August 7th, 2007 at 9:02 am
You must get the guys at Zoopy to take that “Share this video” option off the page to eliminate those cheaters!
August 7th, 2007 at 9:06 am
Hey Allan
I’m not sure I follow?
August 7th, 2007 at 10:05 am
It was an attempt at irony regarding the handbag thread. Telling your friends about your video is “cheating”….
August 7th, 2007 at 10:18 am
ah yes. i hadn’t had my morning coffee yet..
August 7th, 2007 at 10:46 am
An interesting stat would be by how many the Zoopy subscriber base grew over the period of the promotion. Presumably they have stats that could tell you the normal organic growth of their base, and from that extrapolate how many new subscribers this promotion generated for them.
August 7th, 2007 at 10:59 am
We’re tracking those numbers quite closely. Will try remember to put it in the follow up post.
December 31st, 2007 at 9:45 pm
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April 29th, 2008 at 11:21 pm
[…] which, in my opinion, can be a risky move. From what I’ve learned from previous “pilot projects” in this space, only a fraction of the total visitors to the site are actively taking part in […]